article

What is Wallchain? Everything You Need to Know About Wallchain

Lê Minh
Published: December 14, 2025
(Updated: December 14, 2025)
9 min read
What is Wallchain? Everything You Need to Know About Wallchain

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Summary:

  • Wallchain is an AI-powered AttentionFi platform focused on real influence, not vanity metrics
  • X Score measures reputation on Crypto Twitter based on quality, consistency, and engagement
  • Quacks reward meaningful content without changing how creators post
  • Built by former Google and Meta engineers with deep crypto infrastructure experience and backed by major Web3 funds and accelerators
  • Designed to resist bots, gaming, and influencer cabals, aligns social influence with onchain behavior
  • Serves both creators and Web3 brands with a fairness-first approach
  • Aims to make attention measurable, portable, and credible in crypto

In crypto, attention moves faster than price. Narratives form in hours, communities shift overnight, and a single post can shape how a protocol is perceived long before users ever touch the product. Yet for all this influence, the way attention is measured hasn't really evolved. Follower counts are easy to inflate. Engagement can be manufactured. And most analytics tools still borrow their logic from Web2, where scale mattered more than substance.

Wallchain starts from a different assumption. Influence isn't about how loud someone is. It's about whether people listen, respond, and act. And in Web3, that influence should be measurable, verifiable, and fair.

This is where Wallchain's AttentionFi ecosystem comes in - not as another dashboard of vanity metrics, but as a system designed to understand real human impact on Crypto Twitter (X), and turn that impact into something creators and projects can actually use.

Why Influence Became a Broken Metric in Crypto

Crypto has always been social-first. Long before polished marketing funnels, most adoption came from conversations on X, Discord, and Telegram. Early builders didn't have budgets - they had belief, persistence, and a timeline. Over time, though, the incentives shifted. Growth became gamified. Engagement pods, bots, and automation flooded the feed. Numbers went up, but signal quality went down.

The problem wasn't creators. It was a measurement. When reach is defined by followers alone, systems reward scale over trust. When engagement isn't filtered for quality, noise wins. And when influence isn't tied to consistency or onchain behavior, it becomes detached from reality.

Wallchain's core insight is simple: if attention has value, then reputation needs context.

What Is Wallchain?

Wallchain is an AI-powered AttentionFi platform designed to measure, reward, and activate real influence in Web3. Instead of treating attention as a vague concept, it translates social activity into structured reputation signals that creators and projects can build on.

At its core, Wallchain focuses on one thing: who actually shapes conversations, not who looks popular. The ecosystem has two primary components - Wallchain X Score and Wallchain Quacks - which work together to evaluate influence and reward meaningful contributions without forcing creators to change how they post.

The Wallchain AttentionFi Ecosystem Explained

Wallchain X Score
The X Score is Wallchain's influence metric for Crypto Twitter. It ranges from 0 to 1000 and is accessible through a Chrome extension, making it easy for anyone to see how their influence evolves over time. Unlike traditional scores, X Score doesn't just look at how many people follow you. It looks at who those people are, how they interact with you, and whether those interactions reflect genuine engagement.

If influential accounts respond thoughtfully to your posts, that matters more than passive likes. If your replies spark discussions rather than reactions, that matters too. Over time, consistency compounds. The result is a score that reflects reputation, not volume.

Wallchain Quacks
Quacks is Wallchain's reward layer. It distributes points to creators whose content is judged to be valuable, insightful, and engaging - based on daily evaluations by Wallchain's customized language models. This system prioritizes quality over frequency. Posting more doesn't guarantee rewards. Posting better does.

Importantly, Quacks are earned organically. There's no requirement to follow templates, tag brands, or alter posting behavior. The system adapts to creators, not the other way around. Together, X Score and Quacks form a feedback loop. Influence builds reputation. Reputation earns rewards. Rewards reinforce consistency.

Who are the Founders of Wallchain

Wallchain wasn't built by marketers guessing what influence looks like. It was built by engineers who've already operated at the deepest layers of crypto infrastructure.

The project was founded by Yurii Kyparus and Max Bevza, former Google and Meta engineers. Before Wallchain, they built one of the most widely used MEV protocols in the ecosystem, processing over $2 billion in monthly volume and integrating with platforms like PancakeSwap and QuickSwap. That background matters. It shows up in how Wallchain treats systems design, adversarial behavior, and scale. This isn't an experiment built on vibes. It's a product shaped by years of dealing with real economic incentives.

The broader team includes a Ph.D. in Machine Learning, competitive programming winners, and professionals with experience across Web2 and Web3. Many have passed through Y Combinator, Alliance DAO, Orange DAO, and the BNB Chain accelerator - environments where products are stress-tested early.

On the backing side, Wallchain is supported by AllianceDAO, NGC, OrangeDAO, Woodstock, MH Ventures, Cypher Capital, Skyland, LBank, and others. That mix reflects both technical confidence and market relevance.

What Makes Wallchain Different

Wallchain doesn't try to be everything. Its design choices are opinionated, and that's the point. Creators come first. Not brands. Not dashboards. Not inflated reach. The platform doesn't ask users to post differently or follow campaign scripts. Organic posting is the default. The system learns patterns over time instead of optimizing for short-term spikes.

For projects, Wallchain offers something most growth tools don't - mindshare without manipulation. Brands can launch public or gated leaderboards, track conversation heatmaps, and identify early champions without chasing artificial engagement. There's also a strong emphasis on fairness. Anti-gaming mechanisms filter bots, automation, and low-effort content. Long-term consistency matters more than viral moments. Onchain activity strengthens credibility, aligning social influence with real usage. 

Even influencer cabals are addressed. The system is designed to reduce self-reinforcing loops where a small group amplifies each other endlessly without broader impact. This isn't accidental. It's the result of applying adtech logic - learned at Google and Meta - to a crypto-native environment, where transparency and incentives actually matter.

AttentionFi: Turning Influence into Infrastructure

Wallchain positions AttentionFi as more than a buzzword. In practice, it's a framework for treating attention like a measurable asset. In traditional finance, assets are priced, tracked, and settled. 

In crypto, tokens are governed by code. Attention, until now, sat in an awkward middle ground - powerful but informal. Wallchain bridges that gap by creating standardized signals around influence. Not by centralizing control, but by making reputation legible. 

For creators, this means influence becomes portable. It's no longer locked inside one campaign or brand deal. It compounds over time. For projects, it means growth strategies can be built on trust rather than guesswork.

Use Cases for Web3 Brands

For crypto projects, visibility alone doesn't lead to adoption. What matters is who is talking and why others listen. Wallchain helps teams identify authentic voices within their niche. Not just accounts with reach, but those that consistently drive meaningful discussion.

Campaigns can then be tailored around these contributors, reducing wasted spend on inflated metrics. Gated leaderboards allow early-stage projects to work with a small group of aligned creators before going public. Beyond campaigns, Wallchain offers insights into community dynamics. Teams can see which conversations resonate, who their early supporters are, and how narratives evolve over time.

The result is growth that feels earned, not forced.

Why Creators Are the Center of the System

Creators aren't treated as distribution channels. They're treated as participants. Wallchain rewards long-term contribution, not just moments of hype. Posting thoughtfully about a protocol over months carries more weight than chasing trends.

The system also recognizes onchain behavior. If a creator actively uses or trades within a protocol, their perspective carries more credibility. Opinions are contextualized, not flattened. This approach changes the creator-brand relationship. It becomes less transactional and more collaborative.

Referral Mechanics Without Pressure

Wallchain's referral program reflects the same philosophy. Creators earn 10% of the Quacks their referrals earn. There's no rush, no pyramid logic, no spam incentives. It rewards genuine recommendation - the kind that already happens naturally in crypto.

Addressing Spam, Bots, and Automation

One of the hardest problems in social analytics is adversarial behavior. Wallchain leans heavily on customized language models to detect spam, low-effort content, and automation.

Accounts that repeatedly violate quality thresholds see their reputation decline. Over time, this reduces their ability to gain mindshare. It's not about punishment. It's about alignment. If the goal is meaningful conversation, systems need to protect it.

Wallchain's mission is clear: to build the future of creator-to-brand connection and make attention exchange fair and instant. The broader vision goes deeper. It's about recognizing creators who build real relationships with their audiences - not just numbers on a screen. In a space where trust is fragile, that distinction matters.

Where Wallchain Is Headed

With over 30,000 users already using the X Score extension, Wallchain is past the proof-of-concept stage. The focus now is expansion - more integrations, deeper analytics, and broader ecosystem participation.

Public campaigns, APIs, events, and co-marketing efforts are all part of the roadmap. But the core principle remains unchanged: attention should reflect reality. As crypto matures, systems that reward consistency, credibility, and contribution are likely to matter more than those that chase noise.

Wallchain is betting on that future.

Final Thoughts

Wallchain is not trying to reinvent social media, and that's precisely why it stands out. Instead of chasing louder signals or bigger numbers, it focuses on what has always mattered in crypto - trust built over time, ideas that resonate, and people who consistently show up with substance. As Web3 grows more competitive, influence can no longer be guessed at or bought through inflated reach. It has to be understood. Wallchain's approach reflects a broader shift toward accountability in attention, where reputation is earned through contribution, not performance.

For creators, this means influence becomes something that compounds naturally, without bending their voice to fit campaigns. For projects, it offers a clearer way to engage communities without sacrificing authenticity. And for the ecosystem as a whole, it signals a move toward healthier growth mechanics - ones that reward patience, credibility, and real human connection.

In a space built on incentives, Wallchain is quietly redefining what deserves to be incentivized.

 

About the Project


About the Author

Lê Minh

Lê Minh

Lê Minh is a blockchain writer from Vietnam and an early COTI community member since 2021. With a background in fintech journalism and a strong belief in privacy-first infrastructure, Minh brings localized insights and a global perspective to COTI’s evolution. His writing blends technical clarity with community pulse — always grounded in facts and curiosity.

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