Walmart and Amazon, two of the biggest names in global commerce are reportedly considering launching their own branded stablecoins, according to The Wall Street Journal on June 13 . Citing sources familiar with the matter, the report suggests both companies are exploring new ways to streamline digital payments and increase customer engagement with blockchain-powered financial products.

While neither company has made an official announcement, the move aligns with a growing trend of major retailers experimenting with stablecoins and blockchain technology to improve payment infrastructure and loyalty programs.

The Retail Stablecoin Race Has Started

The idea of corporate-backed stablecoins is not new, but the interest from Walmart and Amazon highlights how seriously large consumer brands are now taking crypto-native payment solutions.

Meanwhile, global e-commerce platform Shopify has already taken significant steps in this direction. Shopify recently confirmed plans to integrate USD Coin (USDC) as a payment method for its merchants. According to Shopify’s official help center, at least nine cryptocurrency payment methods are supported by the platform. Source 

The convergence of these developments shows a clear direction: stablecoins are moving from crypto exchanges into everyday commerce.

Why Stablecoins Make Sense for Global Retailers

For multinational giants like Amazon and Walmart, stablecoins could solve several longstanding issues in global commerce:

• Lower Transaction Costs: Stablecoins can help reduce fees associated with traditional credit card processing, especially for international sales.

• Faster Settlements: Blockchain-based transactions clear faster than many conventional banking systems, improving cash flow.

• Customer Rewards and Loyalty Programs: A branded stablecoin could be tied to loyalty programs, allowing shoppers to earn and redeem rewards more easily.

• Access for Underbanked Regions: In developing markets, where access to traditional banking infrastructure can be limited, stablecoins could unlock new customer bases.

Stablecoins like USDC have already proven stability by being pegged 1:1 with the US dollar, making them attractive for merchants seeking predictability without price volatility.

What’s Next?

While Walmart and Amazon have yet to make formal announcements regarding these plans, the signals are clear. The largest players in global commerce are no longer standing on the sidelines when it comes to digital assets.

As stablecoin payment options expand through platforms like Shopify, expect other retailers both large and small to explore their own integrations or branded assets in the near future.

Final Thoughts: Crypto Payments Are Quietly Going Mainstream

For years, crypto headlines have been all about price charts and wild predictions. But the real change, the one that matters to everyday users is happening quietly behind the scenes.

Shopify has USDC payments rolling out. Now Walmart and Amazon are exploring their own stablecoins. These aren’t crypto startups.. they’re the biggest names in global business.

The next time you check out online, don’t be surprised if you’re offered a stablecoin option. What used to feel experimental is slowly turning into normal.

And honestly, that’s the kind of crypto adoption that actually sticks.