TL;DR
- X is rolling out a new onboarding feature called “Starterpacks” to help new users follow top accounts by interest
- Crypto, Bitcoin, and memecoin trading are among the pre-built categories
- The feature will launch in a few weeks, according to X head of product Nikita Bier
- Over 1,000 Starterpacks already exist, with plans to expand to 3,000
- The idea mirrors similar tools already tested by Bluesky and Threads
X is getting ready to change how new users discover content and crypto is front and center in the plan. The social media platform is preparing to launch a new onboarding feature called “Starterpacks,” designed to let users instantly follow curated groups of accounts based on specific interests. For crypto newcomers, that could mean jumping straight into feeds filled with Bitcoin analysts, builders, traders, and long-time posters without having to manually hunt them down.
X head of product Nikita Bier confirmed the rollout in a post on Wednesday, saying the feature will go live in a few weeks. He noted that the work behind it has been extensive, involving months of research to identify the most relevant accounts across different niches and regions.
According to Bier, the platform already has more than 1,000 Starterpacks prepared. Each one groups accounts around a shared theme, such as cryptocurrency, business, technology, or politics. For crypto specifically, early examples include packs focused on memecoin trading, builders, and other corners of the digital asset conversation that tend to be hard for new users to navigate. The idea is simple: instead of starting with an empty timeline, users can opt into a ready-made network that reflects what they actually care about.
Inside the Starterpacks rollout and why crypto matters here
In a short video shared by Bier alongside his announcement, Starterpacks appear as a guided step during onboarding. Users are shown broad topics like cryptocurrency, news, fashion, technology, business, and finance. From there, they can drill down into narrower categories.
Some of the examples shown in the video include memecoin trading, economics professors, software builders, and even what Bier described as “unhinged personalities.” The tone is intentional. X has long been a place where crypto discussions range from serious research threads to chaotic meme-driven commentary, and Starterpacks seem designed to reflect that reality rather than sanitize it. Bier later added that the feature is far from finished.
For crypto communities, this matters more than it might first appear. X has become the default public square for Bitcoin and crypto discussion. Product launches, protocol debates, market narratives, and even governance disputes often play out there in real time. But for new users, especially those entering through mainstream channels, the platform can feel overwhelming. Starterpacks aim to reduce that friction. Instead of relying on the algorithm to guess interests, users get a clearer starting point. That could make it easier for Bitcoin educators, open-source developers, and smaller independent voices to surface alongside larger accounts at least in theory. It also signals that X sees crypto not as a fringe topic, but as a core interest category worth dedicated onboarding support.
Not a new idea, but a familiar one reshaped for X
The Starterpack concept itself isn’t original. Other platforms have been experimenting with similar tools, especially as social media becomes more fragmented. Decentralized microblogging platform Bluesky rolled out “Starter Packs” in June 2024. That feature allowed users to create and share lists of accounts centered around specific themes, making it easier for newcomers to plug into established communities without relying on a single algorithmic feed.
Meta’s X rival Threads followed with its own take in December 2024, testing custom feeds curated by community members. The goal there was similar: reduce the cold-start problem and help users find relevant conversations faster. What sets X apart is scale and influence. Unlike newer platforms still finding their footing, X already hosts much of the crypto industry’s daily discourse. By formalizing discovery through Starterpacks, the platform is shaping how new entrants experience that discourse from day one. There’s also a subtle power dynamic at play. Curated lists raise questions about who decides which accounts are “top posters” and how often those lists are updated. Bier has acknowledged this concern indirectly by emphasizing ongoing refinement and growth. Still, for crypto communities that value openness and decentralization, curated onboarding will likely spark debate.
At the same time, many users may welcome the change. Crypto timelines are notoriously noisy. A Starterpack focused on Bitcoin research or protocol development could offer a calmer entry point than a fully unfiltered feed.
Closing Thoughts
As X prepares to roll out the feature in the coming weeks, its success will depend on execution. If Starterpacks stay fresh, diverse, and transparent, they could become a meaningful tool for crypto onboarding. If they stagnate, they risk becoming just another layer of curation users learn to ignore. For now, one thing is clear: X is betting that how people start matters just as much as what they see once they’re already inside.
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